E3: Sony Presser Pushes Exclusives, 3D, And Swagger

With a high-octane sizzle reel, Sony took its rivals head-on at its Gamasutra-attended E3 press conference in Los Angeles: among the footage of products from Eye Pet to Gran Turismo 5, irreverent advertising spokesman Kevin Butler declared, "who wants to pretend their hand is a gun? What is this, third grade?" "No need for ponchos, we're going to do it natural," quipped SCEA's Jack Tretton, taking the stage with a lampoon of Microsoft's Cirque de ...