Tag archives for Conference
With a high-octane sizzle reel, Sony took its rivals head-on at its Gamasutra-attended E3 press conference in Los Angeles: among the footage of products from Eye Pet to Gran Turismo 5, irreverent advertising spokesman Kevin Butler declared, "who wants to pretend their hand is a gun? What is this, third grade?" "No need for ponchos, we're going to do it natural," quipped SCEA's Jack Tretton, taking the stage with a lampoon of Microsoft's Cirque de ...
Nintendo's E3 press conference was at turns defensive and triumphant. Initially defensive because it seemed as though every announcement from Reggie Fils-Aime was presented as an answer to a criticism. The Best Offense Is A Good Defense? Fils-Aime talked about the "mistaken belief that many Wii owners just play Wii Sports" and then get bored, noting that what he called "bridge games," like Mario Kart and New Super Mario Bros. Wii have sold millions (22 ...
Sony Computer Entertainment made a point to proclaim itself the "undisputed leader in 3D in its press conference, releasing its 3D firmware update for PS3s and showing showing new footage for 3D supporting titles like Killzone 3D. At the company's E3 press conference, SCE's chairman and group CEO Kazuo Hirai stressed the company's to delivering 3D innovation and content with an end-to-end ecosystem of the 3D experience. "What PlayStation 3 did for BluRay, we're now ...
Nintendo enters E3 on somewhat of a defensive: for months, analysts have suggested that Wii is losing momentum, just as its higher-powered console rivals unveil competitive motion controls of their own. But at the company's E3 press conference, Nintendo of America president Reggie Fils-Aime suggested such assumptions are misled. "Wii owners actually play their system more often than other console owners," he said. "At the same time, according to [research firm] Ipsos, nearly as many ...
For the past few years, longtime Nintendo fans have wanted one thing out of the company's E3 press conference -- and although it was widely known that today's announcement would come, the reveal of The Legend of Zelda: Skyward Sword for Wii was met with thunderous applause. Nintendo's Shigeru Miyamoto and Bill Trinen stepped on stage together to demonstrate the game, which enhances the Wii remote and Nunchuk control scheme with the use of the ...
The theme of Ubisoft's Gamasutra-attended Los Angeles press conference this year was "games you can feel," which they continually referenced throughout the presentation. There was a notable connection to Microsoft's Kinect hardware, for which several games were demoed. Hand Waving Ubisoft opened with Q Entertainment founder and Rez creator Tetsuya Mizuguchi taking the stage to demonstrate his new project Children of Eden. As he waved his hands across the screen, I knew that this was ...
Microsoft's E3 press conference had two purposes: to show dominance in the very narrow category of violence-driven male-targeted enthusiast action titles, and to launch Kinect, formerly known as Project Natal, in a stab at the wide market for its newly redesigned Xbox 360. Blood 'n' Guts The trailers and demos that led the conference highlighted the real drive towards action and explicit violence that Microsoft has made the cornerstone of the Xbox 360's audience along ...
Microsoft announced and showed off several exclusives for the Xbox 360 at its E3 press conference today, including a multi-year agreement for first-release rights of Call of Duty downloadable content. Microsoft's Xbox 360 press conference at E3 on Monday began with a high-octane trailer and live demo for Treyarch's multi-platform Call Of Duty: Black Ops. The franchise follow-up to Infinity Ward's was clearly chosen to debut for its remarkable visuals. An atmospheric underground tunnel section ...
The 2010 GDC China Chengdu Forum's first event, held in late April, was a success, organizers say. The event, co-organized by Game Developers Conference organizers UBM together with the Chengdu Municipal Government, took place in Chengdu City's New Int'l Convention & Exposition Centre. With the themes of game outsourcing and talent cultivation, the Forum accelerated the current momentum in the area of government entities, studios and local institutions working together to promote industry advancement in ...
