Microsoft’s E3 press conference had two purposes: to show dominance in the very narrow category of violence-driven male-targeted enthusiast action titles, and to launch Kinect, formerly known as Project Natal, in a stab at the wide market for its newly redesigned Xbox 360. Blood ‘n’ Guts The trailers and demos that led the conference highlighted the real drive towards action and explicit violence that Microsoft has made the cornerstone of the Xbox 360′s audience along …